The Story Behind
livestylemuse began with a quiet craving for more.
More meaning in the way we dress. More soul in the spaces we live in. More presence in the rhythm of our days.
Jens Koester started this journey not to chase perfection, but to reconnect with the beauty already around us. With an international and long term successful background in personal coaching and product design—and a devotion to a purposeful living—he felt called to create a space where style meets purpose, and where the everyday becomes something to be savored.
Today, livestylemuse is a reflection of that journey. A home for those who believe less can be more, and that the way we live, dress, and decorate should tell a story—one that feels like us.
Our Philosophy & Values
Sustainability
We believe that what we choose to bring into our lives—whether a garment or a home object—should be made with care and consciousness. Our work is rooted in timeless style, natural materials, and ethical partnerships that align with a more sustainable way of living.
Intentionality
Every detail matters. We guide our clients and readers toward mindful choices—purchases that align with their values, rituals that reflect their pace, and aesthetics that feel true to their essence.
Beauty in Simplicity
We celebrate restraint. A quiet color palette, a well-worn chair, a thoughtfully chosen outfit. In a world of overwhelm, simplicity becomes a form of resistance—and of profound elegance.
The Founder
Jens Koester
I used to live in the fast lane—launching ideas, building businesses, chasing goals with relentless energy. I knew strategy. I knew sales. I knew how to win. But somewhere along the way, I lost the rhythm of life itself. My creativity felt transactional, my schedule suffocating, and even success started to feel empty.
Everything changed when I realized beauty isn’t something you buy or build overnight—it’s something you live, slowly and with intention. I started creating space: for breath, for quiet, for rituals. I returned to what nourished me—capsule wardrobes, earthy interiors, handwritten journaling, slow mornings with coffee in ceramic mugs, conversations that mattered. I remembered that style and structure don’t have to clash—they can coexist, and even elevate each other.
Today, I help you design beautiful, grounded lives—through curated style, intentional interiors, and seasonal rituals that bring clarity and calm with my certified coaching. My work blends strategy with soul, fashion with purpose, and business with balance. Whether it’s a slow fashion guide, a home ritual, or a personal coaching—I am here for those who crave for clarity, confidence and direction. Because I believe the life you design should reflect not just what you do—but who you are.
We are here for you
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